Why Retail Vegetable Prices Are Unpredictable
When you buy vegetables from a local market or supermarket, you're paying for: the farmer's cost, transport to a wholesale mandi, mandi taxes and commissions (5–8%), a middleman's margin (15–20%), the retailer's margin (25–35%), and spoilage losses passed on to consumers (up to 30% of produce).
The result? You pay ₹60 for tomatoes that cost ₹15 at the farm gate.
The SabjiWalla Difference
By sourcing directly from partner farms and delivering to your door, we remove 3–4 layers of the supply chain. This means you pay closer to what the vegetable is actually worth — and our prices stay stable even when market prices spike.
How Subscription Plans Protect You Further
Our weekly subscription plans lock in your rate regardless of seasonal price swings. When onion prices spike in summer or tomatoes get expensive in monsoon season, your subscription rate stays the same.
The Mandi System and Its Problems
India's Agricultural Produce Market Committee (APMC) system, while designed to protect farmers, has created inefficiencies that hurt both farmers and consumers. Direct-to-consumer models like SabjiWalla are part of the solution the agriculture sector needs.